Rural Research Projcet: To design a communication strategy for a rural FMCG brand, SEWA RUDI to increase stakeholder management
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
SEWA worked for more than 25 years for the development of unorganized women labourers, rural artisans and small & marginal farmers. It then realized the need to have an organization to market the products produced by these small producers in order to ensure their livelihood security. This resulted in to genesis of marketing facilitation arm of SEWA, i.e. SEWA Gram Mahila Haat (SGMH). It came into existence in 1998 with an aim to facilitate the direct market linkage to small producers. But, slowly it was realized that to make these activities self-sustainable, it is necessary to carry out these activities as a business, in a more professional way.
Description
Rural Immersion Project – Area: Sabarkantha, District: Sabarkantha, State: Gujarat
Keywords
Rural development & problems, study by students