Leveraging sports celebrity brands use of schemas to analysis sports celebrities

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorPankaj Choudhry
dc.contributor.authorVikas Mirmira
dc.date.accessioned2023-12-15T17:23:53Z
dc.date.available2023-12-15T17:23:53Z
dc.date.issued2000
dc.format.extent46p.
dc.identifier.other00648
dc.identifier.other00649
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4763
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98032
dc.relationPG98051
dc.subjectbrand
dc.subjectcelebrity endorsements
dc.subjectimportance
dc.subjectincreasing stake
dc.subjectcompetition
dc.subjectmismatches
dc.subjecthow consumer process the information
dc.subjectattaching information to celebrity
dc.subjecteffectively match endorsers to products
dc.subjectsports celebrities
dc.subjectbrand building
dc.titleLeveraging sports celebrity brands use of schemas to analysis sports celebrities
dc.typeThesis
dcterms.identifier658.827 CHO

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