Affect of brand jingles on the positioning and consumer perception of a brand

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dc.contributor.advisorDipti Kulkarni
dc.contributor.authorSinha, Varchas
dc.date.accessioned2024-01-04T17:19:11Z
dc.date.available2024-01-04T17:19:11Z
dc.date.issued2015
dc.format.extent47p.
dc.identifier.other3810
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6279
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG20130120157
dc.titleAffect of brand jingles on the positioning and consumer perception of a brand
dc.typeThesis
dcterms.identifier659.113 SIN

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