Qualitative research for a digital world: A practical guide

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dc.contributor.authorJain, Varsha
dc.contributor.authorSharma, Himani
dc.date.accessioned2024-12-17T09:55:25Z
dc.date.available2024-12-17T09:55:25Z
dc.date.issued2024
dc.identifier.citationJain, V., & Sharma, H. (2024). Discovering AI-driven purposeful political brand content to influence the voters’ attitude. International Journal of Market Research. https://doi.org/10.1177/14707853241309294
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9198
dc.language.isoen
dc.publisherSage Publications Ltd.
dc.titleQualitative research for a digital world: A practical guide
dc.typeBook

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