Indian OTT Platforms Report 2019 : New regional flavours, more entertaining content
| dc.contributor.author | Trivedi, Darshan (ed.) | |
| dc.contributor.author | Bastain, Leslin (rt) | |
| dc.contributor.author | Shah, Mansi (rt) | |
| dc.contributor.author | Harmony, Hilda (rt) | |
| dc.contributor.author | Kini, Saesha (rt) | |
| dc.contributor.author | Rozia, Mitali (rt) | |
| dc.contributor.author | Dagli, Chirag (cc) | |
| dc.contributor.author | Vyas, Jagat (cc) | |
| dc.contributor.author | Davda, Jayesh (cc) | |
| dc.date.accessioned | 2024-02-01T10:18:00Z | |
| dc.date.available | 2024-02-01T10:18:00Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | The future of for OTT platforms across the world looks bright with a steady competition from linear TV. To adapt itself to the transformation TV has started innovating by adopting the new age digital platforms to reach out to the audience. Over the last one decade, the traditional linear television promise included OTT platforms as a part of their strategy for future survival. According to AIB Research, the over-the-top (OTT) video market across the world will continue to grow at a brisk pace and with a surge compound annual growth rate (CAGR) of 10 percent through 2022, the OTT market will generate a massive $51.4 billion. Subscribers enjoy the lower cost of OTT options, as well as the lack of long-term commitments. In North America and Europe, pay TV providers are adding OTT options to prevent customer churn. Some pay TV operators have created virtual multichannel video programming distributor (vMVPD) options, also known as skinny bundles, as a lower-cost path for subscribers1 | |
| dc.description.sponsorship | Communication crafts, Comscore | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7850 | |
| dc.language.iso | en | |
| dc.publisher | MICA - CMES | |
| dc.title | Indian OTT Platforms Report 2019 : New regional flavours, more entertaining content |