Pricing behaviour of television commercial time

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorNagaraj K.
dc.date.accessioned2023-12-15T17:23:43Z
dc.date.available2023-12-15T17:23:43Z
dc.date.issued1996
dc.identifier.other19
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4681
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199415
dc.subjectmedia planning
dc.subjectunderstanding market
dc.subjectkey players
dc.subjectaudience delivery
dc.subjectkey market characters
dc.subjectdeterminants of price, television
dc.subjectdemand
dc.subjectsupply
dc.titlePricing behaviour of television commercial time
dc.typeThesis
dcterms.identifier659.111 NAG

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