Brand elements and relation to brand equity

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dc.contributor.advisorMilan Agnihotri
dc.contributor.authorAthreyan S
dc.date.accessioned2023-12-15T17:23:59Z
dc.date.available2023-12-15T17:23:59Z
dc.date.issued2001
dc.format.extent45p.
dc.identifier.other00797
dc.identifier.other00798
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4801
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG99013
dc.subjectbrand elements
dc.subjectcommunication
dc.subjectphysical attributes
dc.subjectmotivation
dc.subjectslogan
dc.subjectjingle
dc.subjectpackaging
dc.subjectcelebrity endorsement
dc.subjectlogo
dc.subjectimage
dc.subjectpersonality
dc.titleBrand elements and relation to brand equity
dc.typeThesis
dcterms.identifier658.827S SAT
dcterms.subjectCoca-Cola
dcterms.subjectCoca-Cola

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