Beyond mass media : a study of effectiveness of alternative media for brand communication

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dc.contributor.advisorAtul Tandan
dc.contributor.authorDevna Mathur
dc.date.accessioned2023-12-15T17:24:36Z
dc.date.available2023-12-15T17:24:36Z
dc.date.issued2004
dc.identifier.other001406
dc.identifier.other001407
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5028
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200224
dc.titleBeyond mass media : a study of effectiveness of alternative media for brand communication
dc.typeThesis
dcterms.identifier302.23 MAT

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