Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations by Prathap Oburai, YLR Moorthy, Anita Basalingappa, Kok-Wai Chew and Michael J. Baker

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dc.contributor.authorBasalingappa, Anita
dc.date.accessioned2024-01-21T19:19:15Z
dc.date.available2024-01-21T19:19:15Z
dc.date.issued2005
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7787
dc.language.isoen_US
dc.publisherIndian Institute of Management, Ahmedabad
dc.sourceIndian Institute of Management, Ahmedabad
dc.titleCorporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations by Prathap Oburai, YLR Moorthy, Anita Basalingappa, Kok-Wai Chew and Michael J. Baker
dc.typeWorking Paper

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