Developing an analutical tool kit for qualitative marketing research by B. E. Ganesh, Varsha Jain and Philip Kitchen

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dc.contributor.authorGanesh, B.E.
dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T19:03:14Z
dc.date.available2024-01-21T19:03:14Z
dc.date.issued2017
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7660
dc.language.isoen_US
dc.publisherEmerald Group Publishing Private Limited
dc.sourceBook Abstracts 2017 IIM Indore-NASMEI Summer Marketing Conference
dc.titleDeveloping an analutical tool kit for qualitative marketing research by B. E. Ganesh, Varsha Jain and Philip Kitchen
dc.typeArticle

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