Breaking nine to five: Creating a home for India's storytellers
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Date
2021-04-04
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MICA Ahmedabad
Abstract
Tune into this insightful conversation we had with Ms. Srishti Behl, Director of International Original Film at Netflix India. She talked about how she navigates and puts her finger on the right kind of stories (5:50), how she chooses whether a particular story has to be pitched as a Netflix original (8:00), and she measures the success of each show (11:50). She also gave us insights into the Indian consumer (13:33). She spoke about the Anthology format of telling stories (18:10) and what she thinks of the streaming platforms serving as the meeting point of established ‘stars’ and budding storytellers (22:16). The full podcast is out now, streaming on every platform of your choice! Don't forget to tune in.