The effectiveness of subliminal advertising in American videos in generating brand awareness

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dc.contributor.advisorFalguni Vasavada Oza
dc.contributor.authorJain, Paavani Pratap
dc.date.accessioned2024-01-04T17:19:43Z
dc.date.available2024-01-04T17:19:43Z
dc.date.issued2018
dc.format.extent48p.
dc.identifier.other3924
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6385
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2016052
dc.subjectvideo recordings
dc.subjectproduction and direction
dc.subjecttelevision advertising
dc.subjectbranding
dc.titleThe effectiveness of subliminal advertising in American videos in generating brand awareness
dc.typeThesis
dcterms.identifier791.450232 JAI

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