Effect of bitter and sweet eWoM on on intermediate stages of purchaser's decision making process
dc.contributor.advisor | Varsha Jain | |
dc.contributor.author | Arora, Jasbeersing | |
dc.date.accessioned | 2024-01-04T17:19:12Z | |
dc.date.available | 2024-01-04T17:19:12Z | |
dc.date.issued | 2015 | |
dc.format.extent | 67p. | |
dc.identifier.other | 3813 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6283 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | PG20130120161 | |
dc.title | Effect of bitter and sweet eWoM on on intermediate stages of purchaser's decision making process | |
dc.type | Thesis | |
dcterms.identifier | 659.131 ARO |
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