Effect of bitter and sweet eWoM on on intermediate stages of purchaser's decision making process

dc.contributor.advisorVarsha Jain
dc.contributor.authorArora, Jasbeersing
dc.date.accessioned2024-01-04T17:19:12Z
dc.date.available2024-01-04T17:19:12Z
dc.date.issued2015
dc.format.extent67p.
dc.identifier.other3813
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6283
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG20130120161
dc.titleEffect of bitter and sweet eWoM on on intermediate stages of purchaser's decision making process
dc.typeThesis
dcterms.identifier659.131 ARO

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