Effectiveness and creativity in advertising : analysis of risk taking propensity and awards as measure of creative effectiveness

Simple item page
dc.contributor.advisorPravin Mishra
dc.contributor.authorShukla, Shreya
dc.date.accessioned2024-01-04T17:18:23Z
dc.date.available2024-01-04T17:18:23Z
dc.date.issued2013
dc.format.extent55p.
dc.identifier.other3631
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6090
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2011148
dc.titleEffectiveness and creativity in advertising : analysis of risk taking propensity and awards as measure of creative effectiveness
dc.typeThesis
dcterms.identifier659.1 SHU

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
2011148.pdf
Size:
1.15 MB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis