Role of consumers brand association on brand personality of regional brands
| dc.contributor.advisor | Anita Basalingappa | |
| dc.contributor.author | Kuldeep Brahmbhatt | |
| dc.date.accessioned | 2023-12-15T17:23:36Z | |
| dc.date.available | 2023-12-15T17:23:36Z | |
| dc.date.issued | 2017 | |
| dc.format.extent | 182p. | |
| dc.identifier.other | 3968 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/4588 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | FPM04006 | |
| dc.subject | brand name products | |
| dc.subject | regional brands | |
| dc.subject | consumer markets | |
| dc.title | Role of consumers brand association on brand personality of regional brands | |
| dc.type | Thesis | |
| dcterms.identifier | 658.827 BRA |
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