"Delivering feelings" - marketing strategies based on emotional purchase triggers
| dc.contributor.advisor | Atul Tandan | |
| dc.contributor.author | Narayanan, Sriya | |
| dc.date.accessioned | 2023-12-15T17:25:03Z | |
| dc.date.available | 2023-12-15T17:25:03Z | |
| dc.date.issued | 2005 | |
| dc.format.extent | 50p. | |
| dc.identifier.other | 001759 | |
| dc.identifier.other | 001760 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5156 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG200357 | |
| dc.title | "Delivering feelings" - marketing strategies based on emotional purchase triggers | |
| dc.type | Thesis | |
| dcterms.identifier | 658.827 NAR |
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