An analysis of listenership habits of SEC A and SEC B College going youth in Chennai
| dc.contributor.advisor | Pradeep Krishnatray | |
| dc.contributor.author | C. Arun Kumar | |
| dc.date.accessioned | 2023-12-15T17:23:35Z | |
| dc.date.available | 2023-12-15T17:23:35Z | |
| dc.date.issued | 1998 | |
| dc.format.extent | 48p. | |
| dc.identifier.other | 00294 | |
| dc.identifier.other | 00295 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/4573 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG199611 | |
| dc.subject | media plannig | |
| dc.subject | listenership habits | |
| dc.subject | undergraduate college students | |
| dc.subject | youth, FM radio | |
| dc.subject | mobile listenership patterns | |
| dc.subject | programme preferences | |
| dc.subject | perception of FM radio | |
| dc.title | An analysis of listenership habits of SEC A and SEC B College going youth in Chennai | |
| dc.type | Thesis | |
| dcterms.identifier | 658.830223 KUM |
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