Brand extensions : how far can you stretch a name ?

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dc.contributor.advisorPreeti Reddy
dc.contributor.authorPriyanka Dutta
dc.date.accessioned2023-12-15T17:24:12Z
dc.date.available2023-12-15T17:24:12Z
dc.date.issued2002
dc.format.extent70p.
dc.identifier.other001022
dc.identifier.other001023
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4889
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2040
dc.subjectbrand extension
dc.subjectconsumers associations
dc.subjectdifferent brands
dc.subjectimpact
dc.subjectacceptability
dc.titleBrand extensions : how far can you stretch a name ?
dc.typeThesis
dcterms.identifier658.827 DUT

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