When consumers tune out advertising messages: Development and validation of a scale to measure advertising disengagement by Varsha Jain and Anupama Ambika

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dc.contributor.authorJain, Varsha
dc.contributor.authorAmbika, Anupama
dc.date.accessioned2024-01-21T17:56:48Z
dc.date.available2024-01-21T17:56:48Z
dc.date.issued2021
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7081
dc.language.isoen_US
dc.publisherThe Advertising Research Foundation, WARC
dc.sourceJournal of Advertising Research
dc.titleWhen consumers tune out advertising messages: Development and validation of a scale to measure advertising disengagement by Varsha Jain and Anupama Ambika
dc.typeArticle

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