Understanding reference price models

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorP.V.R. Prasad
dc.date.accessioned2023-12-15T17:24:11Z
dc.date.available2023-12-15T17:24:11Z
dc.date.issued2002
dc.format.extentv, 81p.
dc.identifier.other001012
dc.identifier.other001013
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4884
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2035
dc.subjectreference shoppers
dc.subjectreference price construct
dc.subjectstimulus based
dc.subjectmoney based
dc.titleUnderstanding reference price models
dc.typeThesis
dcterms.identifier658.816 PRA

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