Corporate advertising
| dc.contributor.advisor | K. Venkataraman | |
| dc.contributor.author | Subhashini Parasuraman | |
| dc.date.accessioned | 2023-12-15T17:23:48Z | |
| dc.date.available | 2023-12-15T17:23:48Z | |
| dc.date.issued | 1999 | |
| dc.format.extent | 57p. | |
| dc.identifier.other | 00516 | |
| dc.identifier.other | 00517 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/4718 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG1997044 | |
| dc.subject | corporate advertising | |
| dc.subject | image | |
| dc.subject | identity | |
| dc.subject | direct advocacy | |
| dc.subject | indirect advocacy | |
| dc.subject | financial advertising | |
| dc.subject | communicating financial risults | |
| dc.subject | financial requirements | |
| dc.title | Corporate advertising | |
| dc.type | Thesis | |
| dcterms.identifier | 659.131 PAR | |
| dcterms.subject | Core Healthcare | |
| dcterms.subject | Britannia | |
| dcterms.subject | Wipro | |
| dcterms.subject | Essar Oil | |
| dcterms.subject | Ambuja Cement |
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