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MICA Institutional Repository
Dissertations and Thesis
Zero moment of truth in Indian online retail industry
Zero moment of truth in Indian online retail industry
Files
2011125.pdf
(1.11 MB)
Date
2013
Authors
Koul, Pertash
Journal Title
Journal ISSN
Volume Title
Publisher
Mudra Institute of Communications, Ahmedabad
Abstract
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URI
http://ir.mica.ac.in/handle/123456789/6079
Collections
Dissertations and Thesis
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