Understanding meaning transfer in celebrity endorsements: a qualitative exploration By Varsha Jain and Subhadip Roy

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T17:56:16Z
dc.date.available2024-01-21T17:56:16Z
dc.date.issued2016
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6925
dc.language.isoen_US
dc.publisherEmerald Group Publishing Ltd
dc.sourceQualitative Marketing Research: An International Journal
dc.titleUnderstanding meaning transfer in celebrity endorsements: a qualitative exploration By Varsha Jain and Subhadip Roy
dc.typeArticle

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