Why can't a newspaper be more like a brand?

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorMalika Rodrigues
dc.date.accessioned2023-12-15T17:25:09Z
dc.date.available2023-12-15T17:25:09Z
dc.date.issued1997
dc.format.extentiii, 27p.
dc.identifier.other0073
dc.identifier.other0074
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5180
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995021
dc.subjectclient servicing
dc.subjectpress in India
dc.subjectnewspaper as brand
dc.subjectcomparative analysis
dc.titleWhy can't a newspaper be more like a brand?
dc.typeThesis
dcterms.identifier658.827 ROD
dcterms.subjectThe Economic Times
dcterms.subjectJ.A.M Magazine

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