Involvement and media planning

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dc.contributor.advisorArpita Menon
dc.contributor.authorMarianne John
dc.date.accessioned2023-12-15T17:24:10Z
dc.date.available2023-12-15T17:24:10Z
dc.date.issued2002
dc.format.extentv, 54p.
dc.identifier.other00994
dc.identifier.other00995
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4874
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2026
dc.subjectmedia planning
dc.subjectinvolvement
dc.subjectanalyses involvement
dc.subjectprogram
dc.subjecttarget group
dc.subjectidentify factors
dc.subjectpsychographic factors
dc.titleInvolvement and media planning
dc.typeThesis
dcterms.identifier659.111 JOH

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