Predictors of ad avoidance in print and broadcast media

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorAbhigyan Shekhar
dc.date.accessioned2023-12-15T17:23:57Z
dc.date.available2023-12-15T17:23:57Z
dc.date.issued2001
dc.identifier.other00772
dc.identifier.other00773
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4788
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG99001
dc.subjectad avoidance
dc.subjectdifferent media
dc.subjecttelevision
dc.subjectnewspaper
dc.subjectpredictors of ad avoidance
dc.titlePredictors of ad avoidance in print and broadcast media
dc.typeThesis
dcterms.identifier659.134 SHE

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