Matching brand perceptions to media perceptions : a study of the emerging media options for advertisers

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorAparna Verma
dc.date.accessioned2023-12-15T17:24:07Z
dc.date.available2023-12-15T17:24:07Z
dc.date.issued2002
dc.format.extentvi, 85p.
dc.identifier.other00966
dc.identifier.other00967
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4857
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2011
dc.subjectbrand perception
dc.subjectcommunication media
dc.subjectnew emerging media
dc.subjectSMS on cellular phones
dc.subjectautomatic teller machines
dc.subjectzip phones
dc.subjectinteractive
dc.subjectkiosks
dc.titleMatching brand perceptions to media perceptions : a study of the emerging media options for advertisers
dc.typeThesis
dcterms.identifier658.827 VER

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