Why men gift? discovering how brands can leverage from a deeper understanding of male gift giving behaviour

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dc.contributor.advisorAtul Tandan
dc.contributor.authorGupta, Himanshi
dc.date.accessioned2023-12-15T17:25:13Z
dc.date.available2023-12-15T17:25:13Z
dc.date.issued2006
dc.format.extentiii, 57p.
dc.identifier.other001903
dc.identifier.other001904
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5195
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200423
dc.titleWhy men gift? discovering how brands can leverage from a deeper understanding of male gift giving behaviour
dc.typeThesis
dcterms.identifier394.26068 GUP

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