Experiential marketing effect on the consumers in the luxury cosmetics industry: pre-purchase or post-purchase influence on consumer buying behaviour

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dc.contributor.advisorShubhra P. Gaur
dc.contributor.authorBothra, Niharika
dc.date.accessioned2023-12-15T17:23:39Z
dc.date.available2023-12-15T17:23:39Z
dc.date.issued2022
dc.format.extent258p.
dc.identifier.other4084
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4640
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relation20200402016
dc.titleExperiential marketing effect on the consumers in the luxury cosmetics industry: pre-purchase or post-purchase influence on consumer buying behaviour
dc.typeThesis
dcterms.identifier658.8342 BOT

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