Extending brands in the Indian market by Nilmadhab Mandal
| dc.contributor.author | Mandal, Nilmadhab | |
| dc.date.accessioned | 2024-01-21T18:24:41Z | |
| dc.date.available | 2024-01-21T18:24:41Z | |
| dc.date.issued | 2004 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7394 | |
| dc.language.iso | en_US | |
| dc.publisher | Excel Books, New Delhi | |
| dc.source | Building brands strategies in the Indian market edited by Tapan K. Panda, 2004 | |
| dc.title | Extending brands in the Indian market by Nilmadhab Mandal | |
| dc.type | Book chapter |
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