Finding the best fit : the communication mix used by the hotels industry of India

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorAparna Mathur
dc.date.accessioned2023-12-15T17:23:46Z
dc.date.available2023-12-15T17:23:46Z
dc.date.issued1996
dc.format.extentv, 55p.
dc.identifier.other22
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4703
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199417
dc.subjectclient servicing
dc.subjectcommunication mix
dc.subjecttarget audience
dc.subjectbrand building strategies
dc.subjectmain stream advertising
dc.subjectsales promotion
dc.subjectdirect marketing
dc.subjectpublic relations
dc.titleFinding the best fit : the communication mix used by the hotels industry of India
dc.typeThesis
dcterms.identifier659.1933847 MAT
dcterms.subjectWelcomGroup
dcterms.subjectTaj Group
dcterms.subjectOberoi Group

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