Influence of AI-integrated advertising on Indian consumers

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Date

2025

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Allied Publishers Pvt. Ltd.

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Chauhan, S., & Aggarwal, D. (2025). Influence of AI-integrated advertising on Indian consumers. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 50). Ahmedabad: Allied Publishers Pvt. Ltd.