Exploring brand engagement tactics on Facebook and consumer expectations impacting them
| dc.contributor.advisor | Anita Basalingappa | |
| dc.contributor.author | Mandal, Abhishek | |
| dc.date.accessioned | 2024-01-04T17:18:26Z | |
| dc.date.available | 2024-01-04T17:18:26Z | |
| dc.date.issued | 2014 | |
| dc.format.extent | 54p. | |
| dc.identifier.other | 3643 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6105 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG2012002 | |
| dc.title | Exploring brand engagement tactics on Facebook and consumer expectations impacting them | |
| dc.type | Thesis | |
| dcterms.identifier | 658.8343 MAN |
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