Celebrity brand management : an exploration
dc.contributor.advisor | Seema Gupta | |
dc.contributor.author | Apurva Ranjan Sircar | |
dc.date.accessioned | 2023-12-15T17:24:33Z | |
dc.date.available | 2023-12-15T17:24:33Z | |
dc.date.issued | 2004 | |
dc.identifier.other | 001384 | |
dc.identifier.other | 001385 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5016 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | PG200213 | |
dc.title | Celebrity brand management : an exploration | |
dc.type | Thesis | |
dcterms.identifier | 659.2 SIR |
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