Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India by Varsha Jain, Altaf Merchant, Subhadip Roy and John B. Ford

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T17:56:32Z
dc.date.available2024-01-21T17:56:32Z
dc.date.issued2019
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7015
dc.language.isoen_US
dc.publisherElsevier
dc.sourceJournal of Business Research
dc.titleDeveloping an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India by Varsha Jain, Altaf Merchant, Subhadip Roy and John B. Ford
dc.typeArticle

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