A study on the influence of nostalgia on luxury brand perception among millennials

Simple item page
dc.contributor.advisorAnjali Bansal
dc.contributor.authorBhatia, Prerna
dc.date.accessioned2024-01-04T17:20:01Z
dc.date.available2024-01-04T17:20:01Z
dc.date.issued2019
dc.format.extent56p.
dc.identifier.other3979
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6434
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2017053
dc.subjectluxury brand
dc.subjectmarketing
dc.titleA study on the influence of nostalgia on luxury brand perception among millennials
dc.typeThesis
dcterms.identifier658.827 BHA

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
2017053.pdf
Size:
675.11 KB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis