Positioning for a new brand of edible glucose : with consumer inputs on pricing and preference for brand name

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorRahul K. Srivastav
dc.date.accessioned2023-12-15T17:23:42Z
dc.date.available2023-12-15T17:23:42Z
dc.date.issued1998
dc.format.extent125p.
dc.identifier.other339
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4671
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199639
dc.subjectmarketing research
dc.subjectpositioning strategy
dc.subjectnew brand
dc.subjectflavoured
dc.subjectprice
dc.titlePositioning for a new brand of edible glucose : with consumer inputs on pricing and preference for brand name
dc.typeThesis
dcterms.identifier658.827 SRI
dcterms.subjectEnerzip
dcterms.subjectGlicozip
dcterms.subjectGlucon D

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