Impact of social cause marketing on consumer perception and their buying behaviour in FMCG industry

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dc.contributor.advisorU. T. Rao
dc.contributor.authorBhinda, Apurva
dc.date.accessioned2024-01-04T17:19:51Z
dc.date.available2024-01-04T17:19:51Z
dc.date.issued2018
dc.format.extent52p.
dc.identifier.other3947
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6406
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2016109
dc.subjectconsumer behaviour
dc.subjectFMCG industry
dc.titleImpact of social cause marketing on consumer perception and their buying behaviour in FMCG industry
dc.typeThesis
dcterms.identifier658.8342 BHI

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