Assessing customer loyalty programs and their effect on consumer behaviour
| dc.contributor.advisor | UT Rao | |
| dc.contributor.author | Gupta, Aman | |
| dc.date.accessioned | 2023-12-15T17:23:39Z | |
| dc.date.available | 2023-12-15T17:23:39Z | |
| dc.date.issued | 2022 | |
| dc.format.extent | 258p. | |
| dc.identifier.other | 004*** | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/4635 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | 20200402004 | |
| dc.title | Assessing customer loyalty programs and their effect on consumer behaviour | |
| dc.type | Thesis | |
| dcterms.identifier | 658.83 GUP |
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