Rural Research Projcet: Jaipur Rugs

Simple item page
dc.contributor.authorMazumdar, Archit
dc.contributor.authorKotak, Monil
dc.contributor.authorSoota, Priyali
dc.contributor.authorSethi, Rohan
dc.date.accessioned2025-02-17T20:19:22Z
dc.date.available2025-02-17T20:19:22Z
dc.date.issued2018
dc.descriptionRural Immersion Project – Area: Aspura, District: Sikar, State: Rajasthan
dc.description.abstractEmotional branding of Jaipur Rugs Foundation: Our project required us to spend time with the community and identify stories that would contribute towards the emotional branding of Jaipur Rugs Foundation. Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. We were required to develop two case studies with short videos as a part of our project deliverables. There were two objectives of such video content: 1) Develop a deeper connect with Jaipur Rug customers - help them understand who the weavers are, where they come from, and what are their dreams and ambitions; to ensure that to them the rug is more than just a rug. 2) To encourage other weavers and/ or villagers to join Jaipur Rugs as it not only makes them financially stronger, but also, it makes them a part of a community that is there for them through thick and thin.
dc.identifier.otherGroup- 39, PGDMC Batch 2017-19
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9705
dc.language.isoen
dc.publisherMICA
dc.subjectRural development & problems
dc.subjectstudy by students
dc.titleRural Research Projcet: Jaipur Rugs

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Group 39_Monil Kotak_Rohan Sethi_Priyali Soota_Archit Mazumdar_compressed.pdf
Size:
372.92 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Rural Immersion Projects