Repeated endeavours : a study of the process involved in the relaunch strategies of brands that have been unsuccessful in the market

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorKavita Kanthan
dc.date.accessioned2023-12-15T17:24:56Z
dc.date.available2023-12-15T17:24:56Z
dc.date.issued1997
dc.format.extentv, 51p.
dc.identifier.other0066
dc.identifier.other0067
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5125
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995016
dc.subjectclient servicing
dc.subjectproduct relaunches
dc.subjectmarketing strategy
dc.subjectunsuccessful brands
dc.titleRepeated endeavours : a study of the process involved in the relaunch strategies of brands that have been unsuccessful in the market
dc.typeThesis
dcterms.identifier658.827 KAN
dcterms.subjectBoots
dcterms.subjectBournvita
dcterms.subjectComplan
dcterms.subjectHorlicks
dcterms.subjectRuffles
dcterms.subjectClinic All Clear

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