Buying behaviour of consumers of air conditioners in Chennai

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dc.contributor.advisorMilan Agnihotri
dc.contributor.authorPrasanna Gururajan Rao
dc.date.accessioned2023-12-15T17:24:11Z
dc.date.available2023-12-15T17:24:11Z
dc.date.issued2002
dc.format.extentvi, 35p.
dc.identifier.other001014
dc.identifier.other001015
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4885
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2036
dc.subjectbuying behaviour
dc.subjecthousehold
dc.subjectmarketing strategy
dc.titleBuying behaviour of consumers of air conditioners in Chennai
dc.typeThesis
dcterms.identifier658.8342 RAO

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