Advertising for Indian ice cream brands : the importance of identity creation

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dc.contributor.advisorSeema Khanwalkar
dc.contributor.authorMathen, Susan
dc.date.accessioned2023-12-15T17:25:22Z
dc.date.available2023-12-15T17:25:22Z
dc.date.issued2006
dc.format.extentviii, 48p.
dc.identifier.other001971
dc.identifier.other001972
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5232
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200458
dc.titleAdvertising for Indian ice cream brands : the importance of identity creation
dc.typeThesis
dcterms.identifier659.19 MAT

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