Factors influencing Indian consumers to share marketing messages online (Viral Marketing)

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dc.contributor.advisorNagesh Rao
dc.contributor.authorGoyal, Mudra
dc.date.accessioned2024-01-04T17:18:29Z
dc.date.available2024-01-04T17:18:29Z
dc.date.issued2014
dc.format.extent42p.
dc.identifier.other3657
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6119
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2012036
dc.titleFactors influencing Indian consumers to share marketing messages online (Viral Marketing)
dc.typeThesis
dcterms.identifier332.642 GOY

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