The effect of color and relative product size (RPS) on consumer attitudes: integrating the moderating effect of product familiarity by Varsha Jain, Subhadip Roy and Adwita Pant

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T17:55:49Z
dc.date.available2024-01-21T17:55:49Z
dc.date.issued2013
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6763
dc.language.isoen_US
dc.publisherTransnational Marketing Journal (2013: Vol. 01, No. 01)
dc.sourceTransnational Marketing Journal (2013: Vol. 01, No. 01)
dc.titleThe effect of color and relative product size (RPS) on consumer attitudes: integrating the moderating effect of product familiarity by Varsha Jain, Subhadip Roy and Adwita Pant
dc.typeArticle

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