A decade (2008-2018) of advertising research productivity: A bibliographical review

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dc.contributor.authorBezbaruah, Subhalakshmi
dc.contributor.authorJain, Varsha
dc.date.accessioned2025-02-22T12:05:08Z
dc.date.available2025-02-22T12:05:08Z
dc.date.issued2021
dc.identifier.citationA decade (2008-2018) of advertising research productivity: A bibliographical review [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 67). Ahmedabad: Excel India Publishers.
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9784
dc.language.isoen
dc.publisherExcel India Publishers
dc.titleA decade (2008-2018) of advertising research productivity: A bibliographical review
dc.typeOther

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