Role of conformity in brand choices made by youth

Simple item page
dc.contributor.advisorMilan Agnihotri
dc.contributor.authorSrikrishnan, Aishwarya
dc.date.accessioned2023-12-15T17:24:15Z
dc.date.available2023-12-15T17:24:15Z
dc.date.issued2003
dc.identifier.other001135
dc.identifier.other001136
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4913
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200103
dc.subjectrole of conformity
dc.subjectbrand choice
dc.subjectyouth
dc.subjectadvertising
dc.subjectpeer pressure
dc.titleRole of conformity in brand choices made by youth
dc.typeThesis
dcterms.identifier658.8343 SRI

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
1003.pdf
Size:
169.06 KB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis