Exploring meaning transfer in celebrity endorsements: Measurement and validation by Subhadip Roy and Varsha Jain

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T17:56:22Z
dc.date.available2024-01-21T17:56:22Z
dc.date.issued2017
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6961
dc.language.isoen_US
dc.publisherEmerald Group Publishing Limited
dc.sourceAsia-Pacific Journal of Business Administration
dc.titleExploring meaning transfer in celebrity endorsements: Measurement and validation by Subhadip Roy and Varsha Jain
dc.typeArticle

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