The role of an account executive in creating effective brand signatures

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorMeraj Hasan
dc.date.accessioned2023-12-15T17:23:52Z
dc.date.available2023-12-15T17:23:52Z
dc.date.issued2000
dc.format.extent33p.
dc.identifier.other00632
dc.identifier.other00633
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4754
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98024
dc.subjectgap between consumer perception of brand signatures in advertisement and creative
dc.subjectrole of account manager
dc.subjectbridging the gap
dc.titleThe role of an account executive in creating effective brand signatures
dc.typeThesis
dcterms.identifier659.1125 HAS

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