Establishing a personal brand in interest-driven communities on instagram: A conceptual framework

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Establishing a personal brand in interest-driven communities on instagram: A conceptual framework [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 112). Ahmedabad: Excel India Publishers.